Custom Facebook Pages: Does Your Brand Have One?

By now, you’ve probably noticed that your favorite companies and brands are taking steps to “trick out” their Facebook pages. Whether it’s with an interesting profile image or a unique landing tab, something about the pages seem to stand out from the crowd. These custom pages are becoming increasing popular on Facebook and they are more achievable than you might think!

One easy way to customize your brand’s fan page is to add the Static FBML application. When added to a Facebook Page, the free app acts as a blank canvas for you to add images, copy and links using the FBML code. Then, whatever you design can be added as a tab on your page, and you can even make your customized tab the first thing new visitors see when they land on your page. The more proficient you are with designing and coding, the more elaborate and engaging your Facebook page can become!

Be more than a Face in the Crowd

Your audience is likely spending more and more time on Facebook. When they stumble upon your business page, will it catch their eye? Are the benefits to becoming a fan pretty clear? From better visitor-to-fan conversion ratios, to increased participation and referral traffic, it is obvious that putting a little extra planning and design into your Facebook page can really pay off and help you reach your goals!